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Module: 1. AAU Agency/Module 2 - Set Up Your Agency 7
Lesson: 4. The Revenue Model
Duration: 15:02
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[00:00 -> 00:04] Okay, so in this lesson we're going to be talking about revenue models and different
[00:04 -> 00:06] ways that you can get paid.
[00:06 -> 00:08] So the easiest one is number one is hourly.
[00:08 -> 00:13] When it comes to PPC there are a number of ways to get paid but this is probably the
[00:13 -> 00:14] easiest one.
[00:14 -> 00:18] Now this is also the one where you probably are going to make the least amount of money
[00:18 -> 00:21] or maybe you would just do this for consulting charges.
[00:21 -> 00:25] Sometimes I will have clients call me up and say, hey we don't necessarily want to hire
[00:25 -> 00:27] somebody full time.
[00:27 -> 00:29] We don't want to hire an agency.
[00:29 -> 00:33] We just want somebody to go in and check out our campaigns and optimize them and make sure
[00:33 -> 00:34] they're running okay.
[00:34 -> 00:36] And that's fine.
[00:36 -> 00:38] You know, we'll just charge an hourly rate.
[00:38 -> 00:43] That can be anywhere between, you know, I've charged as little as $50 when I was getting
[00:43 -> 00:46] started which I would not suggest.
[00:46 -> 00:49] And then, you know, as high as $300 an hour.
[00:49 -> 00:54] So it really just depends.
[00:54 -> 00:57] With that said, if you're actually doing the work, you're obviously going to be going
[00:57 -> 01:01] into these campaigns and you need to know Google ads really well.
[01:01 -> 01:08] Or you could just say we charge $200 an hour, you keep $100 and then you hire somebody else
[01:08 -> 01:12] to, you know, you outsource that other one for $100 or maybe you outsource it for $50.
[01:12 -> 01:13] I don't know.
[01:13 -> 01:15] It's really up to you.
[01:15 -> 01:20] When it comes to hourly charges, I tend to charge a little bit more though because when
[01:20 -> 01:24] you go in and you make changes, one of those changes might save a company thousands
[01:24 -> 01:29] of dollars of ad spend and I make sure I point that out to show them that they got great
[01:29 -> 01:30] value.
[01:30 -> 01:33] I also will charge hourly rates for consulting.
[01:33 -> 01:38] I'm actually get hired by companies to come in and work with their staff internally and
[01:38 -> 01:39] do some training.
[01:39 -> 01:42] So that's another place that hourly works out really well.
[01:42 -> 01:45] I've got clients that will literally hire me.
[01:45 -> 01:48] They've set their accounts up and it's not their fault.
[01:48 -> 01:52] They didn't do a very good job because they didn't know what they were doing and I'll just
[01:52 -> 01:54] go in and spend an hour just making changes.
[01:54 -> 01:58] Other times somebody wants me to come in and they don't want me to make changes.
[01:58 -> 02:00] They just want me to consult.
[02:00 -> 02:04] So we'll do a zoom call and I'll walk them through the changes I would make and I record
[02:04 -> 02:06] that call and then I send it to them.
[02:06 -> 02:08] So I really don't do any work.
[02:08 -> 02:11] I'm just kind of telling them the changes I would make.
[02:11 -> 02:14] So there's a number of different ways you can do that.
[02:14 -> 02:16] Next percentage of ad spend.
[02:16 -> 02:19] In this example you are looking at just what it sounds like.
[02:19 -> 02:23] If somebody spends $1,000 a month you're going to charge them 20%.
[02:23 -> 02:29] Now the one thing about this is have it set in stone because what sometimes a campaign
[02:29 -> 02:35] maybe you say okay the campaigns you're budgeting $1,000 and maybe the campaign only spends
[02:35 -> 02:37] 500 the first month.
[02:37 -> 02:42] So now instead of you making $200 you're making $100 which I would never do that anyway because
[02:42 -> 02:44] that's too low.
[02:44 -> 02:47] But you need to obviously have that conversation with the client up front.
[02:47 -> 02:57] You could say yeah it's going to be a 20% of your advertising spend or a minimum of X.
[02:57 -> 03:00] So it's really up to you how you phrase it.
[03:00 -> 03:05] The problem with this one that I've run into in the past I used to do this was we used
[03:05 -> 03:11] to charge somebody 25, 30% and then at the end of the month we would go in and figure out
[03:11 -> 03:15] how much their account spent and we would build them that amount of money.
[03:15 -> 03:19] That's obviously a lot of leg work at the end of the month or the beginning of the following
[03:19 -> 03:26] month so in January if they spent $2,000 and we were charging them 30% in February 1 we
[03:26 -> 03:32] would go and figure that out and charge them $600 or whatever it might be.
[03:32 -> 03:37] And I did it to the penny so if it was $1,150 it was 30% of that.
[03:37 -> 03:41] Just a lot of leg work involved and you never really were sure quite how much you were going
[03:41 -> 03:42] to spend.
[03:42 -> 03:46] Another way to do it is just say okay we're budgeting $1,000 this month.
[03:46 -> 03:52] You are as Mr. Client and we're going to charge you 20% so it's going to be 20% we're going
[03:52 -> 03:53] to bill you up front.
[03:53 -> 03:57] I would say always bill upfront.
[03:57 -> 04:05] Never do it in the rear because if for some reason a client comes on bad times guess what?
[04:05 -> 04:08] Now you have already done the work and you're not going to get paid.
[04:08 -> 04:13] That has happened to me in the past so just something to learn from.
[04:13 -> 04:20] Next is percentage of ad spend so you could say an example of 20% and or minimum charge.
[04:20 -> 04:25] I was kind of alluding to this one previously because rather than saying alright you know
[04:25 -> 04:30] we'll take 20% we're going to charge you 20% but we're also going to say it's a minimum
[04:30 -> 04:32] of a $200 charge.
[04:32 -> 04:39] So if that campaign was only going to spend $1,000 if it doesn't spend $1,000 you don't
[04:39 -> 04:41] lose any money on that.
[04:41 -> 04:46] So you know if you're going to do the percentage of ad spend this is definitely the model I would
[04:46 -> 04:52] choose a percentage of ad spend and a minimum charge.
[04:52 -> 05:00] Some people might say you know we'll charge you 20% or a minimum of 200 or 30% or a minimum
[05:00 -> 05:01] of 300.
[05:01 -> 05:06] They may say you know what we're going to charge you 15% and a minimum of 500.
[05:06 -> 05:08] It's really up to you.
[05:08 -> 05:13] The next is performance based or cost per lead.
[05:13 -> 05:17] If you're going to do this whoever's running your ads whether that's you or somebody else
[05:17 -> 05:21] should really make sure you know what you're doing.
[05:21 -> 05:25] This can be highly lucrative if you're good at it.
[05:25 -> 05:31] The problem is is that if you submit leads and they turn out to be bad leads then all you're
[05:31 -> 05:36] doing is fielding phone calls from your client or emails because it's a bad lead and
[05:36 -> 05:37] they don't want to pay for it.
[05:37 -> 05:43] So for example if you were working with an attorney and he says I'll pay you $40 a lead
[05:43 -> 05:49] well if you can go out with your Google ads and acquire that lead for less than $40 meaning
[05:49 -> 05:54] rather than that lead going to him it would just come to you as the agency you could turn
[05:54 -> 05:59] around let's say you got that lead for 20 you could turn around and sell that lead to him
[06:00 -> 06:03] at $40 and you make a $20 profit.
[06:03 -> 06:06] A little bit more leg work right you've got to figure out how much you're spending and
[06:06 -> 06:12] you've got to really really crack down on those campaigns but I do know people that literally
[06:12 -> 06:17] are digital nomads they work you know they kind of just take their laptop and travel
[06:17 -> 06:24] the world and work with companies and set up these cost per lead systems but at the beginning
[06:24 -> 06:29] of the month the disadvantage of this is you have absolutely no idea how much you are
[06:29 -> 06:30] going to earn.
[06:30 -> 06:36] You know over time you can definitely figure it out but once again you don't know if that
[06:36 -> 06:41] client comes on hard times and you lose them you can sell those leads to somebody else sure
[06:41 -> 06:47] but you got to go find somebody else to sell those leads to which isn't that hard if you
[06:47 -> 06:51] are really good at lead generation because you could just contact any company and say hey
[06:51 -> 06:56] I've got five leads right now hot leads that are looking for you know an attorney in your
[06:56 -> 07:02] area do you want to work out a deal right it's always easy to sell to somebody when you
[07:02 -> 07:07] already have the leads in your pocket but once again you are paying for those up front
[07:07 -> 07:10] so that's just a different model.
[07:10 -> 07:15] So the next one and this is actually the model that I use is strictly flat rate.
[07:15 -> 07:20] I will take a look at you know when I'm qualifying the client and we'll teach you how to do that
[07:20 -> 07:24] I'm talking them figuring out approximately how much they're going to spend or we're discussing
[07:25 -> 07:29] that and I will base my rate depending on that.
[07:29 -> 07:34] Now I don't necessarily come out and ask them hey what's your advertising budget right
[07:34 -> 07:39] away because they're going to come out sometimes they come out right away and ask hey how much
[07:39 -> 07:43] do you charge and I'm going to say well it really just depends on you as the company
[07:43 -> 07:48] and what you're spending because I can't charge the same amount for a client who's spending
[07:48 -> 07:53] a thousand dollars as I can a client who's spending ten thousand dollars because a client
[07:53 -> 07:56] who's spending ten thousand dollars there's going to be a lot more changes that need to
[07:56 -> 08:01] be made in the campaign and a lot more management so their fee is going to be higher.
[08:01 -> 08:05] I typically will have a number I will not drop below.
[08:05 -> 08:11] Now when I was starting out my agency I you know was taking anybody I could get I literally
[08:11 -> 08:15] had people that were paying me a hundred dollars a month to manage their to manager ads I
[08:15 -> 08:18] would not suggest doing that right.
[08:18 -> 08:23] With that said it got to a point where I had to I had to increase my rates I had so many
[08:23 -> 08:28] small little clients that I need to do increase my rates and get rid of some of those.
[08:28 -> 08:34] We actually doubled our rates at one point it did not lose a single client that's how bad
[08:34 -> 08:40] we undercut ourselves so I want to use that as an example of what not to do.
[08:40 -> 08:45] The way I look at it is when I'm qualifying a client I will say approximately how much
[08:45 -> 08:49] do you make per client and they're like what do you mean you know when you go out and when
[08:49 -> 08:57] you serve as a client on average what is the average job and if they say you know 200 bucks
[08:57 -> 09:03] then I'm like well that's going to be pretty easy to get that person two clients in a month
[09:03 -> 09:09] and what I mean by that is if I charge 400 bucks well they have to recoup my fee before
[09:09 -> 09:11] they get a return on their investment right.
[09:11 -> 09:16] So I'm going to be like yeah I'm pretty sure in a pest control industry I can get you two
[09:16 -> 09:24] clients a month to cover my fees and that's how I kind of rate the rate clients or how
[09:24 -> 09:29] I decide what I'm going to charge them because I've gotten into the situation before where
[09:29 -> 09:36] I will charge somebody $1,500 a month and the problem with that is I have to get them a
[09:36 -> 09:43] lot more leads for to cover their advertising spend to cover my fees as well as to get them
[09:43 -> 09:48] a profit right because they still have to pay you know their person to go out and do those
[09:48 -> 09:54] jobs or supplies that are involved in those jobs there's gas money and if I charge my if
[09:54 -> 10:01] I charge too much then they're going wait a minute we you know we're only spending $1,000
[10:01 -> 10:06] a month and you want to charge us $1,500 and there are agencies that do that that's their
[10:06 -> 10:13] prerogative I just you know it's it's a lot harder sell with that said if I'm charging a
[10:13 -> 10:20] client $400 and they're spending $1,000 a month it's much easier for me to say okay you know
[10:20 -> 10:25] what in my head I'm going all right I need if they get 200 bucks a client I need to get
[10:25 -> 10:29] them five jobs to cover their ad spend two jobs to cover mine that's seven jobs and
[10:29 -> 10:34] then the rest is profit can I do that with a $1,000 ad spend depending on you know their
[10:34 -> 10:40] industry and where they're at probably so it's much easier to do the another advantage
[10:40 -> 10:46] of this one is I know exactly how much I'm going to make on the first day of every month
[10:46 -> 10:51] so literally I set up all the billing on the first day of the month if a client starts
[10:51 -> 10:56] in the middle I will say all right you're I'm charging you $500 a month you're starting
[10:56 -> 11:01] on the 15th so what we'll do is we will pro rate the charge for the rest of the month
[11:01 -> 11:07] so it'd be what approximately 250 bucks I'll charge you the 250 on the day that we launch
[11:07 -> 11:11] which is the middle of the month and then I will you know on the first of the month
[11:11 -> 11:17] your normal rates will apply and they will be charged to your account so literally on
[11:17 -> 11:23] the first day of every month my email inbox just fills up with stripe charges and I know
[11:23 -> 11:28] before the first of the month exactly how much money I'm going to make is a minimum because
[11:28 -> 11:33] I know I've got the rest of the entire month to land some other clients some other setup
[11:33 -> 11:39] fees other consulting and hourly charges and you get the idea it's a really nice thing to
[11:39 -> 11:44] know and it's easy for billing I literally set it up and I don't have to do anything once
[11:44 -> 11:50] I set it up it automatically charges the client every single month that charge so there's
[11:50 -> 11:56] really there's really minimal legwork because it takes me about 30 seconds to set it up at
[11:56 -> 12:02] the you know whenever they sign on as a client and we are good to go now do I also charge
[12:02 -> 12:08] you know somebody $400 a month if they're spending you know 3000 or let's say we build
[12:08 -> 12:14] this client up they start at a thousand but now they're spending 3500 I have different thresholds
[12:14 -> 12:18] I typically will talk to a client say alright you know approximately how much are we going
[12:18 -> 12:25] to spend a month and go from there because if they're going to spend $3,500 a month or
[12:25 -> 12:31] more I'm already charging them more because there's just more work involved otherwise I
[12:31 -> 12:36] just usually do like a flat rate until they spend $3,500 and then I tell them it's going
[12:36 -> 12:40] to go up and they're always like well how much I'm like we work with our clients we're
[12:40 -> 12:45] not going to double your rates or anything like that you know typically I'll increase it $100
[12:45 -> 12:51] and $150 once they hit that threshold but 99.9% of the time you're going to know going in
[12:51 -> 12:57] you know what they're going to want to spend because they need to know if you can handle
[12:57 -> 13:02] it if they're going to come in and spend 200 bucks I can't take that on as a client because
[13:02 -> 13:10] I'm not going to work for less than $200 a month I typically bottom mine out at 400 but I don't
[13:10 -> 13:16] charge the same for everyone I literally will have clients across town from each other in
[13:16 -> 13:22] the same industries they are not competing but one of them is I already know is going to
[13:22 -> 13:27] be more high maintenance I already know it's going to be more work I'll charge a little bit
[13:27 -> 13:32] more there's other clients I just want to take them on they were awesome I know these
[13:32 -> 13:38] people I know I can help them I know I can make them a monster return one of my best friends
[13:38 -> 13:44] I still charge him $250 a month actually a couple of them because I they make such a
[13:44 -> 13:52] ridiculous amount of money they're low maintenance you know it's probably $230 or $220 of that per
[13:52 -> 13:59] month is profit okay I don't charge the same for everyone if it's going to be more work
[13:59 -> 14:03] I charge more money if I know I'm going to have to set up more landing pages and manage
[14:03 -> 14:10] more campaigns it's going to be more money but it really is up to you I don't post my
[14:10 -> 14:17] prices for this reason when I talk to clients I tell them that let you know literally listen
[14:17 -> 14:23] this is what I charge you based on your campaign my prices are not the same because sometimes
[14:23 -> 14:28] they'll refer me to somebody and say yeah he charges me $500 a month well that may not
[14:28 -> 14:32] be the same for that person and a lot of but sometimes it might be right I've got a lot
[14:32 -> 14:38] of I've got a lot of clients at five or six hundred dollars an hour because I'm comfortable
[14:38 -> 14:43] with that price it's really what you're comfortable with charging it's what you're comfortable
[14:43 -> 14:49] with being able to provide a return on and it's really just a personal preference once
[14:49 -> 14:52] again really cool thing you don't have to stick to the same one you can try different
[14:52 -> 14:59] ones for different clients it's really up to you and you can change it anytime alright
[14:59 -> 15:01] hope that helps we'll see you in the next video

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Okay, so in this lesson we're going to be talking about revenue models and different ways that you can get paid. So the easiest one is number one is hourly. When it comes to PPC there are a number of ways to get paid but this is probably the easiest one. Now this is also the one where you probably are going to make the least amount of money or maybe you would just do this for consulting charges. Sometimes I will have clients call me up and say, hey we don't necessarily want to hire somebody full time. We don't want to hire an agency. We just want somebody to go in and check out our campaigns and optimize them and make sure they're running okay. And that's fine. You know, we'll just charge an hourly rate. That can be anywhere between, you know, I've charged as little as $50 when I was getting started which I would not suggest. And then, you know, as high as $300 an hour. So it really just depends. With that said, if you're actually doing the work, you're obviously going to be going into these campaigns and you need to know Google ads really well. Or you could just say we charge $200 an hour, you keep $100 and then you hire somebody else to, you know, you outsource that other one for $100 or maybe you outsource it for $50. I don't know. It's really up to you. When it comes to hourly charges, I tend to charge a little bit more though because when you go in and you make changes, one of those changes might save a company thousands of dollars of ad spend and I make sure I point that out to show them that they got great value. I also will charge hourly rates for consulting. I'm actually get hired by companies to come in and work with their staff internally and do some training. So that's another place that hourly works out really well. I've got clients that will literally hire me. They've set their accounts up and it's not their fault. They didn't do a very good job because they didn't know what they were doing and I'll just go in and spend an hour just making changes. Other times somebody wants me to come in and they don't want me to make changes. They just want me to consult. So we'll do a zoom call and I'll walk them through the changes I would make and I record that call and then I send it to them. So I really don't do any work. I'm just kind of telling them the changes I would make. So there's a number of different ways you can do that. Next percentage of ad spend. In this example you are looking at just what it sounds like. If somebody spends $1,000 a month you're going to charge them 20%. Now the one thing about this is have it set in stone because what sometimes a campaign maybe you say okay the campaigns you're budgeting $1,000 and maybe the campaign only spends 500 the first month. So now instead of you making $200 you're making $100 which I would never do that anyway because that's too low. But you need to obviously have that conversation with the client up front. You could say yeah it's going to be a 20% of your advertising spend or a minimum of X. So it's really up to you how you phrase it. The problem with this one that I've run into in the past I used to do this was we used to charge somebody 25, 30% and then at the end of the month we would go in and figure out how much their account spent and we would build them that amount of money. That's obviously a lot of leg work at the end of the month or the beginning of the following month so in January if they spent $2,000 and we were charging them 30% in February 1 we would go and figure that out and charge them $600 or whatever it might be. And I did it to the penny so if it was $1,150 it was 30% of that. Just a lot of leg work involved and you never really were sure quite how much you were going to spend. Another way to do it is just say okay we're budgeting $1,000 this month. You are as Mr. Client and we're going to charge you 20% so it's going to be 20% we're going to bill you up front. I would say always bill upfront. Never do it in the rear because if for some reason a client comes on bad times guess what? Now you have already done the work and you're not going to get paid. That has happened to me in the past so just something to learn from. Next is percentage of ad spend so you could say an example of 20% and or minimum charge. I was kind of alluding to this one previously because rather than saying alright you know we'll take 20% we're going to charge you 20% but we're also going to say it's a minimum of a $200 charge. So if that campaign was only going to spend $1,000 if it doesn't spend $1,000 you don't lose any money on that. So you know if you're going to do the percentage of ad spend this is definitely the model I would choose a percentage of ad spend and a minimum charge. Some people might say you know we'll charge you 20% or a minimum of 200 or 30% or a minimum of 300. They may say you know what we're going to charge you 15% and a minimum of 500. It's really up to you. The next is performance based or cost per lead. If you're going to do this whoever's running your ads whether that's you or somebody else should really make sure you know what you're doing. This can be highly lucrative if you're good at it. The problem is is that if you submit leads and they turn out to be bad leads then all you're doing is fielding phone calls from your client or emails because it's a bad lead and they don't want to pay for it. So for example if you were working with an attorney and he says I'll pay you $40 a lead well if you can go out with your Google ads and acquire that lead for less than $40 meaning rather than that lead going to him it would just come to you as the agency you could turn around let's say you got that lead for 20 you could turn around and sell that lead to him at $40 and you make a $20 profit. A little bit more leg work right you've got to figure out how much you're spending and you've got to really really crack down on those campaigns but I do know people that literally are digital nomads they work you know they kind of just take their laptop and travel the world and work with companies and set up these cost per lead systems but at the beginning of the month the disadvantage of this is you have absolutely no idea how much you are going to earn. You know over time you can definitely figure it out but once again you don't know if that client comes on hard times and you lose them you can sell those leads to somebody else sure but you got to go find somebody else to sell those leads to which isn't that hard if you are really good at lead generation because you could just contact any company and say hey I've got five leads right now hot leads that are looking for you know an attorney in your area do you want to work out a deal right it's always easy to sell to somebody when you already have the leads in your pocket but once again you are paying for those up front so that's just a different model. So the next one and this is actually the model that I use is strictly flat rate. I will take a look at you know when I'm qualifying the client and we'll teach you how to do that I'm talking them figuring out approximately how much they're going to spend or we're discussing that and I will base my rate depending on that. Now I don't necessarily come out and ask them hey what's your advertising budget right away because they're going to come out sometimes they come out right away and ask hey how much do you charge and I'm going to say well it really just depends on you as the company and what you're spending because I can't charge the same amount for a client who's spending a thousand dollars as I can a client who's spending ten thousand dollars because a client who's spending ten thousand dollars there's going to be a lot more changes that need to be made in the campaign and a lot more management so their fee is going to be higher. I typically will have a number I will not drop below. Now when I was starting out my agency I you know was taking anybody I could get I literally had people that were paying me a hundred dollars a month to manage their to manager ads I would not suggest doing that right. With that said it got to a point where I had to I had to increase my rates I had so many small little clients that I need to do increase my rates and get rid of some of those. We actually doubled our rates at one point it did not lose a single client that's how bad we undercut ourselves so I want to use that as an example of what not to do. The way I look at it is when I'm qualifying a client I will say approximately how much do you make per client and they're like what do you mean you know when you go out and when you serve as a client on average what is the average job and if they say you know 200 bucks then I'm like well that's going to be pretty easy to get that person two clients in a month and what I mean by that is if I charge 400 bucks well they have to recoup my fee before they get a return on their investment right. So I'm going to be like yeah I'm pretty sure in a pest control industry I can get you two clients a month to cover my fees and that's how I kind of rate the rate clients or how I decide what I'm going to charge them because I've gotten into the situation before where I will charge somebody $1,500 a month and the problem with that is I have to get them a lot more leads for to cover their advertising spend to cover my fees as well as to get them a profit right because they still have to pay you know their person to go out and do those jobs or supplies that are involved in those jobs there's gas money and if I charge my if I charge too much then they're going wait a minute we you know we're only spending $1,000 a month and you want to charge us $1,500 and there are agencies that do that that's their prerogative I just you know it's it's a lot harder sell with that said if I'm charging a client $400 and they're spending $1,000 a month it's much easier for me to say okay you know what in my head I'm going all right I need if they get 200 bucks a client I need to get them five jobs to cover their ad spend two jobs to cover mine that's seven jobs and then the rest is profit can I do that with a $1,000 ad spend depending on you know their industry and where they're at probably so it's much easier to do the another advantage of this one is I know exactly how much I'm going to make on the first day of every month so literally I set up all the billing on the first day of the month if a client starts in the middle I will say all right you're I'm charging you $500 a month you're starting on the 15th so what we'll do is we will pro rate the charge for the rest of the month so it'd be what approximately 250 bucks I'll charge you the 250 on the day that we launch which is the middle of the month and then I will you know on the first of the month your normal rates will apply and they will be charged to your account so literally on the first day of every month my email inbox just fills up with stripe charges and I know before the first of the month exactly how much money I'm going to make is a minimum because I know I've got the rest of the entire month to land some other clients some other setup fees other consulting and hourly charges and you get the idea it's a really nice thing to know and it's easy for billing I literally set it up and I don't have to do anything once I set it up it automatically charges the client every single month that charge so there's really there's really minimal legwork because it takes me about 30 seconds to set it up at the you know whenever they sign on as a client and we are good to go now do I also charge you know somebody $400 a month if they're spending you know 3000 or let's say we build this client up they start at a thousand but now they're spending 3500 I have different thresholds I typically will talk to a client say alright you know approximately how much are we going to spend a month and go from there because if they're going to spend $3,500 a month or more I'm already charging them more because there's just more work involved otherwise I just usually do like a flat rate until they spend $3,500 and then I tell them it's going to go up and they're always like well how much I'm like we work with our clients we're not going to double your rates or anything like that you know typically I'll increase it $100 and $150 once they hit that threshold but 99.9% of the time you're going to know going in you know what they're going to want to spend because they need to know if you can handle it if they're going to come in and spend 200 bucks I can't take that on as a client because I'm not going to work for less than $200 a month I typically bottom mine out at 400 but I don't charge the same for everyone I literally will have clients across town from each other in the same industries they are not competing but one of them is I already know is going to be more high maintenance I already know it's going to be more work I'll charge a little bit more there's other clients I just want to take them on they were awesome I know these people I know I can help them I know I can make them a monster return one of my best friends I still charge him $250 a month actually a couple of them because I they make such a ridiculous amount of money they're low maintenance you know it's probably $230 or $220 of that per month is profit okay I don't charge the same for everyone if it's going to be more work I charge more money if I know I'm going to have to set up more landing pages and manage more campaigns it's going to be more money but it really is up to you I don't post my prices for this reason when I talk to clients I tell them that let you know literally listen this is what I charge you based on your campaign my prices are not the same because sometimes they'll refer me to somebody and say yeah he charges me $500 a month well that may not be the same for that person and a lot of but sometimes it might be right I've got a lot of I've got a lot of clients at five or six hundred dollars an hour because I'm comfortable with that price it's really what you're comfortable with charging it's what you're comfortable with being able to provide a return on and it's really just a personal preference once again really cool thing you don't have to stick to the same one you can try different ones for different clients it's really up to you and you can change it anytime alright hope that helps we'll see you in the next video

